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Enabling companies to adopt human capital management

As Japan’s labor shortage intensifies, balancing work and caregiving has become a pressing challenge for employees and their companies alike. Human capital management is gaining attention as one approach to overcome this challenge and drive corporate growth. Human capital management’s focus on advancing employee wellbeing is opening the door to new business opportunities for some companies.

Index

This piece is the third of a three-part series, “The launch and strengths of SOMPO Wellbeing.” Please also see parts 1 and 2.
Part 1: Proactively creating value: Going beyond just insurance
Part 2: A graying Japan’s three concerns and how to ease them

Corporate services that advance human capital management

Human capital management treats people not as costs, but as vital assets that help shape a company’s future, aiming to enhance corporate value and support sustainable growth.

Drawing on expertise and capabilities built through our insurance and caregiving businesses, the Sompo Group has long provided services that support companies’ human capital strategies.

More recently, demographic changes, including an aging population and more households becoming dual-income, have made balancing work and caregiving an urgent social issue. In response, we launched “Wellbio Biz,” a service that help employers support their employees balance work and caregiving. The first phase caters to large enterprises, helping them build an environment in which employees can continue working with confidence, even when caregiving needs arise.

Wellbio Biz offers a diverse suite of services.

These include company-wide assessments and surveys, expert-led seminars, online communities where employees can share experiences, and individualized consultations provided by Sompo Care specialists with extensive on-the-ground experience in the caregiving sector. Through these programs, Wellbio Biz raises awareness, provides practical knowledge, and helps employees find tailored solutions for their caregiving needs.

Human capital management is not a short-term cost, it’s an investment in a company’s future. By adopting Wellbio Biz, employers can cultivate a workplace where people feel supported and able to thrive, driving new value creation for the organization.

Expanding to more companies and building for the future

Though currently offered to large enterprises, we’re planning to bring Wellbio Biz to more companies as we develop and expand services that fit the needs of small and medium-sized enterprises.

In a society facing demographic decline, there is great value in building long-term, profound connections with each customer, generating new business opportunities over time.

To deliver the best possible solutions to the wide range of challenges our customers and their employees face, we will strengthen our service framework by actively pursuing cross-industry partnerships and M&A. Through this, we aim to serve as a valued partner, able to guide our customers’ employees through every stage of their wellbeing journey.

At an Expo 2025 Osaka, Kansai, Japan event, Oba talked about how financial institutions support health management and wellbeing.
(Hosted by the Events and Planning Unit of Nikkei, June 24, 2025)

This piece is the third of a three-part series, “The launch and strengths of SOMPO Wellbeing.” Please also see parts 1 and 2.
Part 1: Proactively creating value: Going beyond just insurance
Part 2: A graying Japan’s three concerns and how to ease them

SOMPO Wellbeing is providing customers integrated support for what we call the “three concerns.” Learn more about what these are and how tackling it is central to achieving SOMPO Wellbeing’s vision.
OVERVIEW OF SOMPO WELLBEING

Yasuhiro Oba

Yasuhiro Oba

Joined Yasuda Fire & Marine Insurance (now Sompo Japan) in 1988. After serving as Director and Executive Officer, became President and CEO of NKSJ Himawari Life (now Sompo Himawari Life). SOMPO Wellbeing CEO since April 2025.

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