{"id":10094,"date":"2026-04-23T16:00:17","date_gmt":"2026-04-23T07:00:17","guid":{"rendered":"https:\/\/sphstoriesstg.wpenginepowered.com\/?p=10094"},"modified":"2026-04-23T16:52:59","modified_gmt":"2026-04-23T07:52:59","slug":"sompo-museum-celebrates-50-years","status":"publish","type":"post","link":"https:\/\/stories.sompo-hd.com\/en\/people-culture\/sompo-museum-celebrates-50-years\/","title":{"rendered":"A museum connecting Shinjuku, people, and the future"},"content":{"rendered":"\n

Seiji Togo and a passion for social good<\/strong><\/strong><\/h2>\n\n\n\n

Our museum\u2019s story began in 1976, born from the strong desire of Takeo Miyoshi, then president of The Yasuda Fire & Marine Insurance (currently Sompo Japan Insurance) to contribute to society. The company had a long-standing relationship with the renowned Japanese artist, Seiji Togo, and had featured his paintings on its pamphlets and calendars since the 1930s. When the vision for a museum was shared with Togo, he not only endorsed the idea but also generously donated many of his own works.<\/p>\n\n\n\n

This partnership led to the opening of Seiji Togo Art Museum on the 42nd floor of the newly built head office building<\/a>. Our founding mission was simple yet profound: to advance Japan\u2019s arts and culture, while providing a relaxing oasis for everyone visiting Shinjuku. This philosophy continues, especially since adding Van Gogh\u2019s \u201cSunflowers\u201d to our collection and moving to the current location.<\/p>\n\n\n\n

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The museum in 1976.<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Sales brochures from the 1930s featuring designs by Seiji Togo.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

A journey of rediscovery<\/strong><\/strong><\/h2>\n\n\n\n

To commemorate our 50th anniversary, we launched a project named \u201cRediscover Art, Shinjuku, and your Heart.\u201d This theme was thoughtfully developed by the museum management team who have championed our mission for many years.<\/p>\n\n\n\n

We aim to offer more than just an opportunity for viewing magnificent art. We want the museum to be a space where people can discover the city\u2019s hidden charms, connect deeply with themselves, and find moments of quiet reflection. Our greatest wish is to provide every visitor with an opportunity for their own “rediscovery of one\u2019s heart.”<\/p>\n\n\n\n

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A temporary wall near Shinjuku Station featuring the museum\u2019s message.<\/figcaption><\/figure>\n\n\n\n
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As part of this initiative, we also joined in the Odakyu Agency\u2019s project around Shinjuku Station. Its parent company Odakyu Railway runs a train line terminating at Shinjuku Station, which is undergoing major redevelopment. Temporary walls set up around the construction site have been turned into a public gallery where Sompo Museum of Art has been invited to share our message.<\/p>\n\n\n\n

A mission for the next generation<\/strong><\/strong><\/h2>\n\n\n\n

A museum\u2019s role extends far beyond hosting exhibitions. A crucial part of our mission is to preserve and pass on precious cultural assets to future generations. We have two major initiatives that reflect this mission.<\/p>\n\n\n\n

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The first is our \u201cOil Painting Conservation and Restoration Supporting Project.\u201d Currently, only about 5.5% of museums in Japan have in-house professional conservators, leaving many skilled young conservators with limited opportunities. By commissioning them with restoration work, we aim to nurture the next generation\u2019s talent and resolve the critical challenge of preserving cultural heritage.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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The second initiative is essential to our museum\u2019s activities. We have a team of approximately 80 volunteers as guides who lead interactive viewing sessions for local pupils and students for years on days when the museum is closed. These educational outreach programs would not be possible without the passion of our guides, driven by their love for children and art, for which we extend our deepest respect and gratitude.<\/p>\n\n\n\n

A vision toward the next 50 years<\/strong><\/h2>\n\n\n\n
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Exclusive collaboration items with local Shinjuku businesses.<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Since opening, our museum has been fostered by the city of Shinjuku. As Shinjuku has no public art museum, we feel a profound responsibility in serving our community.<\/p>\n\n\n\n

To mark our 50th anniversary and express our gratitude, we plan to engage with the city more deeply than ever through partnerships with local parks, hotels, and neighborhood businesses that help develop collaborative merchandise.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

We, Sompo Museum of Art, envision our museum as a place that “connects people and the city.” Our goal for the next 50 years is to become a hub that unites all of Shinjuku through the power of art, enrich the hearts of our visitors and create a vibrant local community. Sompo Museum of Art will continue its journey with the city and people of Shinjuku, and we look forward to welcoming guests from all over.<\/p>\n\n\n\n

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Celebrating its 50th anniversary, the Sompo Museum of Art shares its deep connection with Shinjuku and its vision for the future.<\/p>\n","protected":false},"author":12,"featured_media":9937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[62,106],"class_list":["post-10094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-culture","tag-arts","tag-csv-creating-shared-value"],"acf":[],"_links":{"self":[{"href":"https:\/\/stories.sompo-hd.com\/en\/wp-json\/wp\/v2\/posts\/10094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stories.sompo-hd.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stories.sompo-hd.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stories.sompo-hd.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/stories.sompo-hd.com\/en\/wp-json\/wp\/v2\/comments?post=10094"}],"version-history":[{"count":2,"href":"https:\/\/stories.sompo-hd.com\/en\/wp-json\/wp\/v2\/posts\/10094\/revisions"}],"predecessor-version":[{"id":10101,"href":"https:\/\/stories.sompo-hd.com\/en\/wp-json\/wp\/v2\/posts\/10094\/revisions\/10101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stories.sompo-hd.com\/en\/wp-json\/wp\/v2\/media\/9937"}],"wp:attachment":[{"href":"https:\/\/stories.sompo-hd.com\/en\/wp-json\/wp\/v2\/media?parent=10094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stories.sompo-hd.com\/en\/wp-json\/wp\/v2\/categories?post=10094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stories.sompo-hd.com\/en\/wp-json\/wp\/v2\/tags?post=10094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}