Easing insurance approachability and understanding
Mysurance was established in 2019 as a subsidiary of Sompo Japan. “New value for insurance. Give customers a new experience. And make the world smarter.” These are our mission.
Insurance is often viewed as complex and difficult to understand. We are making insurance simpler and easier to consider and use. With our proprietary “Tag-in” system and hybrid P2P (peer-to-peer) model driving our growth, the company has surpassed 1.5 million cumulative contracts since its founding six years ago. This is a clear sign that our value proposition resonates with customers.
In 2025, we exhibited for the second consecutive year at Japan’s largest digital innovation trade show, Combined Exhibition of Advanced Technologies (CEATEC). There, we showcased new possibilities in small amount, short-term insurance.
Becoming the preferred and remembered brand
Mysurance renewed its visual identity (VI) in October. We want to be remembered and approached when people need insurance. And we’re communicating this with a bold brand rebuild that includes a new corporate mascot that represents the spirit of our employees and a new corporate logo that is readable by anyone regardless of language.
I believe that corporate branding is not defined by management alone. It is cultivated and shaped by everyone, beginning with employees. Our VI renewal involved workshops where every employee participated in the creation process. We are not a large company, and as such, close working relationships and open communication count among our strengths. Our VI initiative has only further boosted our unity and confidence.
A mascot hatches from our VI renewal
The griffin, a mythical combination of eagle and lion, evoking wisdom and strength, is our new corporate symbol. That combination complements our blending of insurance and technology to reflect our intent to watch over our customers’ ever-changing lives.
Our corporate mascot is a personification of Mysurance’s values. Friendly and approachable, this little griffin connects us with both existing and new customers alike.
Services that keep pace with the times
Because change is constant, companies like ours—created to support new business models—are becoming increasingly valuable. We’re focused on embedding insurance in the ever-expanding e-commerce market. We’ve already made the enrollment process seamless, but we believe in the potential to greatly improve the customer experience during the coverage period. We continue to leverage advanced digital technologies, such as AI, to further refine every customer touchpoint—including claims and inquiries—and significantly enhance deliver outstanding user experiences.
Our strengths are our head start in digitalizing our business and our exceptional development speed and precision. We are determined and will take bold action to be the front runner in the future of insurance. We strive to be both “creators” and “explorers.” By continually challenging conventional boundaries with digital technology, we aim to make insurance more approachable and understandable than ever and to deliver unprecedented experiences for our customers.
